By Jeff Helms — Chairman, Alabama PALS
Our culture is fueled by awards and recognition. The Oscars, Grammys, and Emmys symbolize the extravagance of entertainment. Sports championships and MVPs can make idols of mortal men and women. Even long-revered honors for science, literature and culinary arts have been tarnished by controversy. While some still pursue excellence for the good of society, it seems awards are increasingly marred by pride and politics.
That’s what makes the Alabama PALS Governor’s Awards different. The volunteers, businesses, local officials, and students we honored Nov. 8 don’t fight litter for money or fame. They serve Alabama and their communities because it’s the right thing to do. From sanitation workers and law enforcement officers to the heads of colleges and corporations, we share a common mission and vision: “To enhance our environmental and economic impact through a litter-free, cleaner and more beautiful environment.”
One of the highlights of my year is honoring the men, women, and students who make Alabama PALS great. The Governor’s Awards give us a chance to spotlight people who are rarely recognized:
- Civic clubs that scour their adopted miles for trash on Saturday mornings when their neighbors are still asleep.
- Youth who ignore snide remarks and mocking looks as they pick up litter on school campuses.
- Business owners who prioritize community service over profits by providing time for employees to participate in cleanups.
- Sheriffs and judges who understand littered neighborhoods invite further neglect.
- Media partners who promote and showcase Alabama PALS programs.
These recipients, and hundreds of other volunteers, are the heart and soul of Alabama PALS. Each year, their work provides millions of dollars in value to the State of Alabama. This quiet contribution deserves to be heralded. While celebrities and superstars often expect accolades, Alabama PALS volunteers would continue their faithful work even if there were no awards or praise.
That’s what makes the Governor’s Awards so special. Each recipient is an unsung hero, and it’s our honor to celebrate their humble service.
— Jeff